February 3d, 2020
The Westin Dubai Mina Seyahi Beach Resort & Marina.

Earlier this month, our Deputy GM, Nader Bitar attended the first Breakfast Briefing of 2020 hosted by Campaign Middle East that explored the future of Ad Tech. Joining a panel of industry experts including Peter DeBenedictis, CMO at Microsoft, Husni Khuffash, Chief Business Officer at Mowdoo3 and Ivan Paryshev, CEO of AstraOne, the conversation honed in on People, Processes and Programmatic’. 

In this panel, the discussion centered on what happens when computers meet humans, addressing the mindsets and skill sets that are needed to make the most of Ad Tech. Looking at what talent and skills are needed, and their availability in the region, Nader highlighted the current knowledge gap and pointed to more established markets in how we can adopt their business models moving forward. 

The panel also looked at how Ad Tech could be used to amplify creativity rather than hamper it and how media can begin to embrace ad tech most effectively and efficiently. The session also touched on the death of the third-party cookie and what this means for the future of digital advertising as a whole. 

Despite the panic that surrounded Chrome’s announcement at the start of the year, Nader eased concerns that the whole ecosystem was about to be upended, as in truth, everyone is still coming to terms with what this will mean for the long-term. However, all experts agreed –  first-party data is about to become even more valuable as a result. 

As proud sponsors of Campaign’s Ad Tech 2020 Breakfast Briefing, the sessions provided a crucial and accessible discussion of the Ad Tech basics, as well as a deep dive into the current climate and what we can expect as the landscape continues to shift. Keep a look out for us appearing on more expert panels in the coming year…